What can South Korea teach us about the rest of the world?

Seoul Ambition is the remarkable story of how the nation of South Korea—despite its obsession with academics—focuses feverishly on sports in ways much different than the West.

The talent development process in Korea presents an interesting conundrum. South Korean athletes infamously dominate in sports like women’s golf, archery, and short track speed skating. However, Korean athletes traditionally only become world class in a select few niche sports.

Seoul Ambition will change the way you think about the power of community, national identity, and the fascinating process of creating world-class athletes.

It provides a window into where development is headed with the rest of the world.